Social Media Marketing Guide
This guide is designed to provide interns with a clear, step-by-step approach to planning and executing effective social media content strategies for your business while driving engagement with your target audience.
Common Use Cases
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Creating content
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Engaging with customers
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Brand ambassadors
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Generating leads
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Building brand awareness
Typical 10-Week Schedule
This schedule will be altered to fit your specifc business needs.
Weekly Structure
1 Weekly Team Meeting: Review of deliverables and overview for the week
1 Bi-Weekly 1:1 Meeting: Opportunity for mentorship and assessing culture fit
2 Deliverable Tasks per Week: Designed to guide the student throughout the program
Example Schedlue
Week 1: Company Brand Understanding: Offerings, Audience, Voice
Week 2: Social Media Fundamentals: Platform-Specific Strategies
Week 3: Content Creation Toolbox & Content Planning Channel A
Week 4: Content Creation & Planning Channel A
Week 5: Content Creation & Refinements Channel A
Week 6: Strategy Review & Content Planning Channel B
Week 7: Content Creation & Planning Channel B
Week 8: Continued Content Creation Channel B
Week 9: Final Content Creation & Edits Channel B
Week 10: Reflection & Final Presentation