Market Research Guide
This guide is designed to help your intern navigate through the stages of market research, ensuring you gather valuable insights and data to get real value from your internship program and make informed business decisions.
Common Use Cases
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Identifying target market
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Understanding customer needs and preferences
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Competitor analysis
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Validating business ideas and concepts
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Creating effective marketing strategies
Typical 10-Week Schedule
This schedule will be altered to fit your specifc business needs.
Weekly Structure
1 Weekly Team Meeting: Review of deliverables and overview for the week
1 Bi-Weekly 1:1 Meeting: Opportunity for mentorship and assessing culture fit
2 Deliverable Tasks per Week: Designed to guide the student throughout the program
Example Schedlue
Week 1: Company On-Boarding & Audience Understanding
Week 2: Research Best Practices & Survey Design
Week 3: Survey Distribution Planning & Finalization
Week 4: Survey Outreach & Industry Trends Analysis
Week 5: Survey Outreach & Competitor Overview
Week 6: Survey Outreach & Competitor Deep Dive
Week 7: Survey Results Analysis & Key Theme Identification
Week 8: Customer Persona Development & SWOT Analysis
Week 9: Market Positioning & Recommendations
Week 10: Internship Reflection & Final Presentation